Post by account_disabled on Dec 9, 2023 5:07:23 GMT
An ingredient being in poor condition is something that certainly should not happen, but it can happen.Therefore, there is a plan to handle these cases. But what do you do when a practical joke gets out of control and puts your company's reputation in question? A photo, a joke. Errors in Crisis Management of the La Costeña case In 2016, La Costeña, a Mexican company dedicated to the canned food market, experienced what, without a doubt, was the worst crisis in its history. In July, one of the company's employees posted a selfie.
showing himself and another employee appearing to be urinating on product on the production line. The photo, of course, went viral in a matter of minutes. Criticism against the company did not wait: it was accused of a terrible offense Digital Marketing Service against public health, a failure in internal processes and in the selection of personnel. The case escalated to the Commission for the Prevention of Health Risks of the State of Mexico (Coprisem), which decided to withdraw the product for investigation.
Following this La Costeña Crisis , La Costeña issued a statement and a video explaining that the hygiene of the product was never compromised. That the photo was taken in the initial part of the production process, after which the product is washed and pasteurized; in addition, of course, to indicating that the protagonists of the photo were fired. The problem? This statement was released a week after the image went viral . Errors in Crisis Management The company took too long to respond because it was not prepared for a case like this.
showing himself and another employee appearing to be urinating on product on the production line. The photo, of course, went viral in a matter of minutes. Criticism against the company did not wait: it was accused of a terrible offense Digital Marketing Service against public health, a failure in internal processes and in the selection of personnel. The case escalated to the Commission for the Prevention of Health Risks of the State of Mexico (Coprisem), which decided to withdraw the product for investigation.
Following this La Costeña Crisis , La Costeña issued a statement and a video explaining that the hygiene of the product was never compromised. That the photo was taken in the initial part of the production process, after which the product is washed and pasteurized; in addition, of course, to indicating that the protagonists of the photo were fired. The problem? This statement was released a week after the image went viral . Errors in Crisis Management The company took too long to respond because it was not prepared for a case like this.