Post by account_disabled on Dec 6, 2023 9:44:38 GMT
Matching Audiences / Lookalike Audiences When creating advertising campaigns on Facebook, I often use the Lookalike option. So I was happy about the availability of a similar function in the LinkedIn panel. We can type similar users on LinkedIn based on the database of imported contacts e-mail addresses) or using data about users visiting our website (here - as in the case of Facebook Pixel - an Insight Tag implementation is needed). Expanding target groups.
This function allows you to increase the reach of your campaign by displaying ads to people similar to the selected audience . This is an ideal solution when we do not have the same data as in the Job Function Email List case of Lookalike Audiences. To run the extension, simply select the Audience extension option. Remember that despite choosing an extension, the main number of recipients of the campaign will not change, although the campaign effectiveness results will include it.
Additionally, on LinkedIn you can also use the option to exclude specific groups, which is based on parameters similar to those in recipient attributes.I'm curious what experience you have with targeting ads on LinkedIn? Are you working? Are you achieving interesting results? Share with us in the comment.Facebook ad frequency: interpret the data correctly Can an ad display frequency above 4.0 still generate a conversion.
This function allows you to increase the reach of your campaign by displaying ads to people similar to the selected audience . This is an ideal solution when we do not have the same data as in the Job Function Email List case of Lookalike Audiences. To run the extension, simply select the Audience extension option. Remember that despite choosing an extension, the main number of recipients of the campaign will not change, although the campaign effectiveness results will include it.
Additionally, on LinkedIn you can also use the option to exclude specific groups, which is based on parameters similar to those in recipient attributes.I'm curious what experience you have with targeting ads on LinkedIn? Are you working? Are you achieving interesting results? Share with us in the comment.Facebook ad frequency: interpret the data correctly Can an ad display frequency above 4.0 still generate a conversion.