Post by foredol455 on Dec 4, 2023 5:31:17 GMT
These sites attracted 10% of total global traffic in 2018, but that figure doubled to 20% by the end of 2020. This traffic came predominantly from mobile devices, which generated approximately 66% of all site visits lo last year, while the share of desktop traffic was also higher in 2020 than in 2018.
This was largely due to the coronavirus pandemic, but is a clear sign of the global dominance of these leading sites; the larger they are, the more traffic they attract when more searches are made on mobile and desktop.
User engagement signals
Alongside the increase in traffic levels, there has been a clear Country Email List decline in user engagement on these sites, as behavioral indicators such as bounce rate and time spent on the site have both shown a constant negative trend, both in search on mobile devices and desktop.
Average time on site: Mobile vs. Desktops
As you might expect, visits on desktop devices were 40% longer than those on mobile devices in 2020.
Average time on site for desktop users actually increased 3% in 2020, while the mobile equivalent continued its annual decline. Overall, users have been spending less time on sites on average since 2018, regardless of what device they use, which is perhaps another sign of shrinking attention spans .
Average Bounce Rate: Mobile vs. Desktops
The slight increase in time on site from desktop also led to an increase in average bounce rate for almost all of 2020.
From 2018 to 2020, mobile visits had an average bounce rate 3% higher than desktop visits, but this gap narrowed to just 0.2% by the end of the year, suggesting that brands must do more to engage users coming from SERPs, who are in fact increasingly demanding and less tied to devices.
Mobile vs. Desktop: the differences in SERPs
Beyond user behavior and engagement, we examined how this mobile dominance is already impacting Google search results.
Our analysis of the 50,000 most popular search queries in the United States revealed some signs of what's to come for the winners and losers in the mobile-first SERPs.
This was largely due to the coronavirus pandemic, but is a clear sign of the global dominance of these leading sites; the larger they are, the more traffic they attract when more searches are made on mobile and desktop.
User engagement signals
Alongside the increase in traffic levels, there has been a clear Country Email List decline in user engagement on these sites, as behavioral indicators such as bounce rate and time spent on the site have both shown a constant negative trend, both in search on mobile devices and desktop.
Average time on site: Mobile vs. Desktops
As you might expect, visits on desktop devices were 40% longer than those on mobile devices in 2020.
Average time on site for desktop users actually increased 3% in 2020, while the mobile equivalent continued its annual decline. Overall, users have been spending less time on sites on average since 2018, regardless of what device they use, which is perhaps another sign of shrinking attention spans .
Average Bounce Rate: Mobile vs. Desktops
The slight increase in time on site from desktop also led to an increase in average bounce rate for almost all of 2020.
From 2018 to 2020, mobile visits had an average bounce rate 3% higher than desktop visits, but this gap narrowed to just 0.2% by the end of the year, suggesting that brands must do more to engage users coming from SERPs, who are in fact increasingly demanding and less tied to devices.
Mobile vs. Desktop: the differences in SERPs
Beyond user behavior and engagement, we examined how this mobile dominance is already impacting Google search results.
Our analysis of the 50,000 most popular search queries in the United States revealed some signs of what's to come for the winners and losers in the mobile-first SERPs.