Post by account_disabled on Dec 3, 2023 8:29:03 GMT
configuration :)This is what my configuration looks like:You notice that there are both standard events and custom conversions!For an e-commerce site, the 4 priority events are generally the following:PurchasePayment initiatedAdd to the basketContent viewThere are still 4 places left for other events.Don't waste time and configure the aggregated event measurement tool as soon as possible, otherwise some of your campaigns could stop.ConclusionIn this article I told you a lot of things about this update.
So, what should we remember?First of all, it's not th Europe Cell Phone Number List e end of the world! On the contrary, Facebook finally recovered in 2022, and advertisers slowly regained performance ( as I explain in this podcast ).Yes, you have still “lost” part of your audience and you are less able to show them personalized advertising.Yes, your campaign metrics are less accurate than before and.
changes to attribution settings make it harder to truly measure the impact of your ads.Yes, there will be other updates like that of iOS 14 which will cause problems for Facebook (I am thinking in particular of the announced end of third-party cookies on Google Chrome ).As you have seen, Facebook has found solutions for advertisers : domain verification and the aggregated event measurement tool in order to have (at least) a partial view of your lost conversions.Now let's put ourselves on the side of the users.Is it ultimately that surprising that.
Apple wants to give its users the choice of whether or not to accept the use of their personal data through the sites and apps of other companies?I don't think so either!It’s their right after all :)Now, I give you my humble opinion as an advertising professional on this update.As we have seen in 2021 and 2022, advertisers have been truly impacted by the consequences of this update. The loss of certain signals has indeed reduced the turnover of their advertising.Naturally, some people got scared and lowered their budgets. Others kept a cool head.This is what happened to our clients.We observed a drop in ROAS between 2021 and 2022 for our clients, but some continued to increase their budgets because their sales were doing well.How.
So, what should we remember?First of all, it's not th Europe Cell Phone Number List e end of the world! On the contrary, Facebook finally recovered in 2022, and advertisers slowly regained performance ( as I explain in this podcast ).Yes, you have still “lost” part of your audience and you are less able to show them personalized advertising.Yes, your campaign metrics are less accurate than before and.
changes to attribution settings make it harder to truly measure the impact of your ads.Yes, there will be other updates like that of iOS 14 which will cause problems for Facebook (I am thinking in particular of the announced end of third-party cookies on Google Chrome ).As you have seen, Facebook has found solutions for advertisers : domain verification and the aggregated event measurement tool in order to have (at least) a partial view of your lost conversions.Now let's put ourselves on the side of the users.Is it ultimately that surprising that.
Apple wants to give its users the choice of whether or not to accept the use of their personal data through the sites and apps of other companies?I don't think so either!It’s their right after all :)Now, I give you my humble opinion as an advertising professional on this update.As we have seen in 2021 and 2022, advertisers have been truly impacted by the consequences of this update. The loss of certain signals has indeed reduced the turnover of their advertising.Naturally, some people got scared and lowered their budgets. Others kept a cool head.This is what happened to our clients.We observed a drop in ROAS between 2021 and 2022 for our clients, but some continued to increase their budgets because their sales were doing well.How.