Post by account_disabled on Dec 3, 2023 4:06:46 GMT
The actions carried out in recent months by the European CNILs are perhaps the opportunity to finally redistribute the cards in terms of Adtech... Publication date :February 24, 2022 Flipboard Reddit Pinterest WhatsApp E-mail BY CAMILLE FISCHER , FABERNOVEL DATA MARKETING DIRECTOR While Google's appeal was rejected by the Council of State for a fine imposed by the CNIL in 2020, certain users of the Mountain View giant were put on notice on February 10, 2022 by the CNIL concerning the use of the Google Analytics tool.
This initiative by the French personal data protection agency precedes another decision. That of the Austrian authority on January 13 relating to a website in the health field which did not comply with the Country Email List GDPR due to the use of Google Analytics. At issue: the transfer of data from Google Analytics to the United States. An effective lock-in strategy.
It was by locking its users using a simple, effective and free audience measurement analysis tool from 2005 that Google managed to colonize nearly 90% of the global market (the famous customary lock-in that we let's discuss in our latest GAFAnomics Quarterly ). With this control of data by Google Analytics, the company was able to enrich the value proposition of its entire advertising ecosystem and build its online advertising empire.
Google has today become the obligatory route for its partners, nipping all competition in the bud and allowing it to dictate the rules of the online advertising market while driving down publishers' revenues, as we analyzed in a previous article. focus of GAFAnomics Quarterly. Almost entirely dependent on this solution, the digital world has reason to tremble at this recent decision. Google Analytics is not the only tool affected by the various complaints.
Facebook Connect , offered by Facebook allowing you to use your account on the social network to connect to a third-party site, is also there. New announcements could follow since other actors are the subject of CNIL investigations. We can think of Adobe Analytics for example, a web analysis solution from the American giant Adobe, which describes data transfers outside the EU in its personal data protection policy. More than just a one-off decision, it is certainly a real fundamental movement that is taking place...
This initiative by the French personal data protection agency precedes another decision. That of the Austrian authority on January 13 relating to a website in the health field which did not comply with the Country Email List GDPR due to the use of Google Analytics. At issue: the transfer of data from Google Analytics to the United States. An effective lock-in strategy.
It was by locking its users using a simple, effective and free audience measurement analysis tool from 2005 that Google managed to colonize nearly 90% of the global market (the famous customary lock-in that we let's discuss in our latest GAFAnomics Quarterly ). With this control of data by Google Analytics, the company was able to enrich the value proposition of its entire advertising ecosystem and build its online advertising empire.
Google has today become the obligatory route for its partners, nipping all competition in the bud and allowing it to dictate the rules of the online advertising market while driving down publishers' revenues, as we analyzed in a previous article. focus of GAFAnomics Quarterly. Almost entirely dependent on this solution, the digital world has reason to tremble at this recent decision. Google Analytics is not the only tool affected by the various complaints.
Facebook Connect , offered by Facebook allowing you to use your account on the social network to connect to a third-party site, is also there. New announcements could follow since other actors are the subject of CNIL investigations. We can think of Adobe Analytics for example, a web analysis solution from the American giant Adobe, which describes data transfers outside the EU in its personal data protection policy. More than just a one-off decision, it is certainly a real fundamental movement that is taking place...