Post by himap57393 on Nov 25, 2023 10:46:30 GMT
According to Instagram growth rate data, the company has added more than 100 million new users every 4-9 months – this user growth rate has been consistent since 2014.
However, between September 2017 and June 2018, the company saw a huge increase of 200 million new users .
From 2018 to 2019, the user growth rate returned to a more stable 6.7%.
Global growth rate of Instagram monthly active users
Below is the latest data made available in 2020 via Instagram (Facebook):
An eMarketer study estimated that Instagram's growth in the US is slowest Country Email List in older age groups, while users between the ages of 25 and 34 are joining the platform like wildfire.
Another interesting estimate that has been made concerns the diffusion of the platform in the United States:
As the platform has become more accessible to the world with new features like instant translation, Instagram has seen impressive growth outside of the United States.
It must be considered that Instagram's growth is due to the fact that there are only 3.5 billion smartphone users in the world and that so far 28.57% of them own the application.
img-semblog
Penetration rate of the Instagram app compared to smartphone users
Below, we see Instagram's estimated penetration rates in major countries by number of Instagram users.
Some developing countries have HUGE populations but low smartphone adoption rates. Like parent company Facebook, these territories are where Instagram will see the most growth in the years to come.
However, between September 2017 and June 2018, the company saw a huge increase of 200 million new users .
From 2018 to 2019, the user growth rate returned to a more stable 6.7%.
Global growth rate of Instagram monthly active users
Below is the latest data made available in 2020 via Instagram (Facebook):
An eMarketer study estimated that Instagram's growth in the US is slowest Country Email List in older age groups, while users between the ages of 25 and 34 are joining the platform like wildfire.
Another interesting estimate that has been made concerns the diffusion of the platform in the United States:
As the platform has become more accessible to the world with new features like instant translation, Instagram has seen impressive growth outside of the United States.
It must be considered that Instagram's growth is due to the fact that there are only 3.5 billion smartphone users in the world and that so far 28.57% of them own the application.
img-semblog
Penetration rate of the Instagram app compared to smartphone users
Below, we see Instagram's estimated penetration rates in major countries by number of Instagram users.
Some developing countries have HUGE populations but low smartphone adoption rates. Like parent company Facebook, these territories are where Instagram will see the most growth in the years to come.