Post by account_disabled on Jan 30, 2024 10:11:10 GMT
Used in web marketing. Here, let's think about web marketing in an easy-to-understand way from the perspective of someone who uses online shopping. ``The Law of Zaianth'': People feel closer to each other due to the amount of visual contact they have with each other In psychology, when we come into contact with things and people a lot on a daily basis, we can develop favorable psychology toward them. This is called the "mere exposure effect" or the "law of ziances." The ``Zians' Law'' is a law published by American psychologist Robert Zians. It is known that people are uninterested in people and things they don't know, and have a more favorable impression of people and things with which they have frequent contact.
When we see commercials featuring popular celebrities or when we see products Phone Number List hanging on daily commuter trains, the number of times we come into contact with them increases as we unconsciously come into contact with them. Increased familiarity with the service. Have you ever experienced something like this? I was shopping online and found a product I was interested in, but I decided not to purchase it . However, when I was surfing the internet the next day, I saw a banner ad for a product I had stopped purchasing on the shopping site I was previously looking at, and I wondered how I would know which product I was trying to purchase. I felt anxious and troubled. Facebook, a representative of the major SNS, also uses this method of ``behavioral targeting advertising'' . ``
Behavioral targeting advertising'' is the process of estimating the user's interests based on the user's behavioral history and posting advertisements that are likely to match the user's needs. This is also considered to be an advertising method aimed at the simple exposure effect . Regardless of whether you buy it or not, if you see it many times, it leaves a deep psychological impression on you. “Synchronized behavior” gives you a sense of security because everyone is buying it. When you are browsing a hotel you are interested in on a hotel reservation site, such as Expedia, you will see a message saying ``There are 8 other people currently viewing this property,'' and you may be worried that the reservation will be filled. Have you ever felt a sense of security while doing so? I feel secure knowing that there are people other than myself who are interested in and evaluate this hotel.
When we see commercials featuring popular celebrities or when we see products Phone Number List hanging on daily commuter trains, the number of times we come into contact with them increases as we unconsciously come into contact with them. Increased familiarity with the service. Have you ever experienced something like this? I was shopping online and found a product I was interested in, but I decided not to purchase it . However, when I was surfing the internet the next day, I saw a banner ad for a product I had stopped purchasing on the shopping site I was previously looking at, and I wondered how I would know which product I was trying to purchase. I felt anxious and troubled. Facebook, a representative of the major SNS, also uses this method of ``behavioral targeting advertising'' . ``
Behavioral targeting advertising'' is the process of estimating the user's interests based on the user's behavioral history and posting advertisements that are likely to match the user's needs. This is also considered to be an advertising method aimed at the simple exposure effect . Regardless of whether you buy it or not, if you see it many times, it leaves a deep psychological impression on you. “Synchronized behavior” gives you a sense of security because everyone is buying it. When you are browsing a hotel you are interested in on a hotel reservation site, such as Expedia, you will see a message saying ``There are 8 other people currently viewing this property,'' and you may be worried that the reservation will be filled. Have you ever felt a sense of security while doing so? I feel secure knowing that there are people other than myself who are interested in and evaluate this hotel.